COVER is a one-stop media facility for all stakeholders in the financial services environment.
COVER is the original intermediary publication in the South African and African insurance market having started in 1988. Of our 33 000 readers approximately 2 000 is situated on the African continent, outside of South Africa, the biggest focused reach of any publication in our industry.
COVER provides our readers with quality editorial content produced by industry experts to allow them to stay at the forefront of developments in the financial services industry, gain technical knowledge and to be exposed to brands operating in their space.
COVER provides all stakeholders in the financial services industry the opportunity to showcase their corporate profile, products and services and promote their brand in a high-quality, widely respected publication.
We assist with the planning and development of media campaigns and roadshows to launch products and promote company events across all media platforms from print, online and newsletters to social media.
COVER in numbers
32 350 readers -19 350 for the print magazine and 13 000 for the digital version of the magazine, COVER2GO. The average shelf life of an issue is three months.
• 10 000 + financial planners and investment advisers
• 10 000 + insurance brokers
• 2 500 + corporate employees in the financial services industry
• 2 500 + risk management participants
• 11 000 unique website visitors staying on average 2 minutes
• 7 800 LinkedIn connections
• 7 000 newsletter subscribers
• 4 000 Twitter followers
• A income group readers
Every issue of COVER aims to be relevant regarding the events and issues that are current in the industry. Editorial content is balanced in every issue to represent all areas of the industry.We have a few specific focus months during the year.
Important Notice: The above may vary depending on important events in the industry on a monthly basis.
2018 Advertising Rates & Information
ADVERTISING RATE CARD 2018
Advertising in certain positions marked with ** is dependent upon a 12 month fixed contract.
|Placement type||Per Insert|
|Double Page Spread||R41,600|
|Z-Fold Cover Double Page||R40,950|
|Inside Front Cover**||R23,500|
|Inside Back Cover**||R23,500|
|Outside Back Cover**||R23,500|
|Loose Inserts||R14,550 per double sided A4 page – Excluding print cost|
|Belly Bands||R22,750 per issue – excluding print cost|
All prices exclude VAT and include agency commission
- Specified insert positions carry a 20% surcharge
COVER has in-house designing capability and can assist in designing advertising material and brochures at competitive prices.
COVER has taken a different approach to online advertising and we now have more of a focus on category sponsorship, working with our clients to give maximum brand exposure and drive targeted leads by targeting ads to the relevant category.
We take on sponsorship of various categories and the category features exclusive artwork in the form of three sets of creatives, we ensure that we
receive a combination of artwork to serve mobile adverts to our members/audience to greatly improve the overall experience.
An example of a client campaign featuring category sponsorship:
An insurance company offering specialist Marine insurance approaches us to work on a campaign to create brand awareness and drive traffic/ leads.
We could target the marine category exclusively with creatives for that company and would also rotate the artwork on the main category for Marine which is
Full creative set featured on the category:
- 728x90px Banner
- 300x600px Skyscraper (300x250px)
- 300x250px Ad Block
As the sponsorship involves multiple creatives we are running a minimum campaign for three months and we will work with our clients to ensure the campaign is reaching it’s maximum potential by breaking down stats to see what is or isn’t working and assist in adjusting the campaign accordingly (Our ad server allows us to load multiple creatives and serve the creative that is receiving the most engagement).
3 Month Campaign: R11,750pm
6 Month Campaign: R10,000pm
12 Month Campaign:R8,750pm
Our bi-weekly newsletter is a great platform for short or long campaigns and goes out twice a week.
We have the following artwork sizes available **Please note that we only accept static artwork.
|Ad Size (W x H)||One Insert per month||Four Inserts per month|
|Banner – 728 x 90 px||R3,850||R2,000 p/insert|
|Ad Block – 300 x 250 px||R3,850||R2,000 p/insert|
BRAND BUILDING OPPORTUNITIES
•Video interviews (production and 1 week flight) – R 6 250 excluding VAT & printing, including agency commission
• Bellyband insertion – R22 750 – excluding VAT & printing, including agency commission
• Bagging – Printed envelope branded and used for mailing the publication to the subscribers
|1 Month||R32,000 per Month|
|3 Month||R29,500 per Month|
|6 Month||R27,000 per Month|
|12 Month||R22,000 per Month|
excl vat and incl commission & printing
- Bookmarks – R9 650 – excluding VAT & printing, including agency commission
- Inserts – R14 550 per double sided page – excluding VAT & printing, including agency commission
- Z Fold Cover Double Page – Fold back Double Page inside front cover. R40 950 – excludingVAT &
printing, including agency commission
Put your company in the spotlight with COMPANY PROFILES – 2 to 10 page Company Profiles. Price and sample profiles, on request: Price and sample profiles, on request:
(2 pages = R42 500; 4 pages = R54 000; 6p = R66 000; 8p = R75 500)
* Company logo on front cover and contents page, digital copy distributed via newsletter and social media, flighted on www.cover.co.za.
ADVERT SPECIFICATIONS (H x W)
|Double Page Spread||426 x 303 mm||420 x 297 mm||As per Full Page x 2|
|Z-Fold Cover Double Page||422 x 303 mm||416 x 297 mm||As per Full Page x 2|
|Full Page||216 x 303 mm||210 x 297 mm||182 x 250 mm|
|Half Page Horizontal||190 x 125 mm|
|Half Page Vertical||90 x 250 mm|
|Third Page Horizontal||190 x 85 mm|
|Third Page Vertical||60 x 250 mm|
|Quarter page Horizontal||190 x 65 mm|
|Fifth Page Horizontal||190 x 50 mm|
Print & Digital Advertising:
Brent Munnik :firstname.lastname@example.org
Tony van Niekerk: email@example.com
Membership and Administration:
Jeanette Komape: firstname.lastname@example.org