Financial PlanningPractice Management

The boons of social media

Social media marketing is ideal for small business owners not able to carry out conventional marketing activities because of limited resources. It is defined as the ‘use of social networks or online collaborative media for marketing, communications, sales, public relations and customer service’. In South Africa, social networking sites such as Facebook, Twitter and MXit are consistently ranked in the top ten of the ‘most visited’ sites.
Financial Planning

Adding real value

It is more than 25 years since the first Critical Illness (CI) product was launched by Crusader Life in South Africa in 1983. Since then, CI has been exported to all major insurance countries around…