Client engagement and brand building has never needed more innovative thinking than today. All our tried and tested strategies are being questioned because client and staff behaviour has dramatically shifted
The key to global brand success lies in not just adapting talent and messaging, but adapting to the actual values and therefore culture of the region in which they market.
Growing during the lockdown
May 28, 2020
Design Lounge was established in 2005 and we are a full-service agency providing creative and affordable ways to promote your company. Our clients are far more than job cards to us. We understand that whatever…
Eclipse Communications wins big at Prisms 2020
May 18, 2020
Eclipse Communications scooped the coveted title of Best Large PR Consultancy at the 2020 PRISM Awards which is run annually by the Public Relations Institute of Southern Africa (PRISA).
Times Change. The Fundamentals Don’t
May 11, 2020
By now you’re probably up to your eyeballs in “Top Ten Tips” articles on marketing in a crisis and any agency worth its salt will also be sharing not just practice, but theory too. At the very least,
I think you’re on mute
May 11, 2020
While we all try to navigate this new and ever-evolving world, brands and businesses are increasingly looking to make sure they are still heard.
One thing is for sure, now more than ever brands and companies need to reframe their value propositions to ensure they are relevant to consumers’ ever evolving needs. But large organisations often don’t have
Brand Trust and the Coronavirus Pandemic
April 22, 2020
In times of crisis, people want credible information, and this is where brands have a vital role to play. Now is not the time to disappear, but to show up and use all your resources and creativity to make a difference.
