Audio Ads to help Brands Cut Through the Noise for Christmas
December 7, 2020
By: Christian Facey, CEO and Co-Founder of AudioMob AudioMob’s audio ads to push brands to the top of the Christmas shopping battlezone The Holiday Season is notorious for crowding the digital airwaves with colourful, loud and…
Levelling the playing field for female entrepreneurs in Africa
October 30, 2020
By: Olga Arara-Kimani, Regional Head, Corporate Affairs and Brand & Marketing Introduction Mobilising support for female entrepreneurs is a necessary factor in improving livelihoods and transforming the global economy. Studies have shown that, if female…
Lessons from a decade in crisis
October 21, 2020
M&C Saatchi Abel co-founder Mike Abel’s long-awaited “Willing & Abel – Lessons from a decade in crisis” is now available ABOUT THE BOOK: In Willing and Abel, Mike Abel, one of the founding partners of multi-award-winning advertising…
Navigating the evolving media mindscape
September 30, 2020
By: Kim Polley, Managing Partner, Instinctif Partners Like so many sections of society, the media landscape has changed in the last six months and I think it’s worth taking a moment to reflect on what…
Of People, Books and Travel – Carel Nolte
September 23, 2020
Every now and then I have the privilege of combining so many of my passions. This came about once again when I recently had the pleasure of interviewing Carel Nolte. It was a productive industry…
How HR skills will drive the new business era
June 18, 2020
In the new business environment, it will be human skills and capabilities that help organisations survive. Companies must be able to adjust, relate and communicate. Their HR/HC departments
Client engagement and brand building has never needed more innovative thinking than today. All our tried and tested strategies are being questioned because client and staff behaviour has dramatically shifted
The key to global brand success lies in not just adapting talent and messaging, but adapting to the actual values and therefore culture of the region in which they market.
