Times Change. The Fundamentals Don’t
May 11, 2020
By now you’re probably up to your eyeballs in “Top Ten Tips” articles on marketing in a crisis and any agency worth its salt will also be sharing not just practice, but theory too. At the very least,
I think you’re on mute
May 11, 2020
While we all try to navigate this new and ever-evolving world, brands and businesses are increasingly looking to make sure they are still heard.
One thing is for sure, now more than ever brands and companies need to reframe their value propositions to ensure they are relevant to consumers’ ever evolving needs. But large organisations often don’t have
Brand Trust and the Coronavirus Pandemic
April 22, 2020
In times of crisis, people want credible information, and this is where brands have a vital role to play. Now is not the time to disappear, but to show up and use all your resources and creativity to make a difference.
Award winning media agency, The MediaShop began its evolution into an integrated marketing and communications (IMC) agency in 2019, and is now ready to make the transition final.
The ever changing media landscape
February 19, 2020
Consumers are becoming more and more aware of what they are paying for vs. what they are being served by the legacy paid-for subscription services.
Business owners warned to stop winging their marketing efforts
February 18, 2020
Marketing was highlighted as the area in which most business owners feel they require skills training, according to the most recent National Small Business Survey by the National Small Business Chamber.
The importance of brand positioning in a depressed economy
January 7, 2020
When the going gets tough… the marketing budget gets slashed. It’s an age-old truism that marketing activities are among the first to be cut back during austere times. It’s also often
