Brand Trust and the Coronavirus Pandemic
April 22, 2020
In times of crisis, people want credible information, and this is where brands have a vital role to play. Now is not the time to disappear, but to show up and use all your resources and creativity to make a difference.
Award winning media agency, The MediaShop began its evolution into an integrated marketing and communications (IMC) agency in 2019, and is now ready to make the transition final.
The ever changing media landscape
February 19, 2020
Consumers are becoming more and more aware of what they are paying for vs. what they are being served by the legacy paid-for subscription services.
Business owners warned to stop winging their marketing efforts
February 18, 2020
Marketing was highlighted as the area in which most business owners feel they require skills training, according to the most recent National Small Business Survey by the National Small Business Chamber.
The importance of brand positioning in a depressed economy
January 7, 2020
When the going gets tough… the marketing budget gets slashed. It’s an age-old truism that marketing activities are among the first to be cut back during austere times. It’s also often
Naidoo brings exceptional experience in human resources to the rapidly growing multiple award-winning creative agency. She has run her own successful consultancy in addition to extensive
Multiple award-winning creative agency M&C Saatchi Abel has welcomed industry heavy hitter James Cloete into its ranks as Executive Creative Director with a strategic handle on the
What’s a life without Likes?
October 17, 2019
Instagram and Facebook have been running trials in Canada and Australia respectively to hide the number of Likes, reactions and video views that are made to public posts. The intention is to rethink how
