Business owners warned to stop winging their marketing efforts
February 18, 2020
Marketing was highlighted as the area in which most business owners feel they require skills training, according to the most recent National Small Business Survey by the National Small Business Chamber.
The importance of brand positioning in a depressed economy
January 7, 2020
When the going gets tough… the marketing budget gets slashed. It’s an age-old truism that marketing activities are among the first to be cut back during austere times. It’s also often
Naidoo brings exceptional experience in human resources to the rapidly growing multiple award-winning creative agency. She has run her own successful consultancy in addition to extensive
Multiple award-winning creative agency M&C Saatchi Abel has welcomed industry heavy hitter James Cloete into its ranks as Executive Creative Director with a strategic handle on the
What’s a life without Likes?
October 17, 2019
Instagram and Facebook have been running trials in Canada and Australia respectively to hide the number of Likes, reactions and video views that are made to public posts. The intention is to rethink how
Rugby World Cup 2019 - the numbers you may not know
October 9, 2019
TV is no longer linear! Digital HAS changed the way in which people watch TV. There are huge incremental audiences to be gained for advertisers who embrace linear and digital TV!
FinCommunications goes from strength to strength
August 30, 2019
2019 has been an exciting year for the specialist financial services marketing agency headed up by Linda Graham, with new clients, fresh accolades and the launch of a subscription service.
7 years of marketing mayhem
August 12, 2019
Back in June 2012, a new insurance company launched with a bold vision of turning the local insurance industry on its head. Most people said they wouldn’t last 3 months.
