Marketing

Back in June 2012, a new insurance company launched with a bold vision of turning the local insurance industry on its head. Most people said they wouldn’t last 3 months.

Your personal brand is the essence of what stays behind long after you’ve left a room. It’s a culmination of your life experiences, your unique character, your ethical standards, your

Four major changes have been announced in terms of the Google conversions and the bidding process. Advertisers can now set conversions at campaign level, they can make seasonal

As the world of publishing is constantly evolving, we are seeing more innovative uses of the written word to encourage more reading,” says Josephine Buys, CEO at The Publisher Research

One of SA’s leading creative agencies, M&C Saatchi Abel, has appointed Graham Mears as the Group’s new Chief Financial Officer (CFO). He brings with him over two decades

A little laughter goes a long way… A case in point for King Price and *those* viral ads. The upstart insurer’s humourous brand tonality, which sets it apart in the cluttered market,

The Financial Planning Institute has awarded its PR account to FinCommunications, the specialist financial services marketing brand headed up by Linda Graham. The decision

Chris Botha, Group Managing Director of Park Advertising has announced Kagiso Musi as Managing Director of newly formed media agency Meta Media.