After two years of hard work to establish a trustworthy financial services marketing brand, FinCommunications’ efforts are paying off – in a big way.
The Financial Planning Institute has awarded its PR account to FinCommunications, the specialist financial services marketing brand headed up by Linda Graham. The decision comes at an exciting time for the FPI, and FinCommunications will be at the vanguard of a new strategy for the professional body.
“Linda has been a breath of fresh air for the FPI,” says Stephanie Pillay, the Institute’s acting CEO. “Her professionalism, astute approach and insight into the financial services industry are matchless and it is these attributes that have made the working relationship so seamless. It’s not rocket science…Linda and Fincommunications are a perfect fit for the FPI.”
One step at a time
For such a young brand to land so important an account took a lot of persistence and perseverance. Over the last seven months, FinCommunications worked closely with FPI Planner of the Year 2018 Janet Hugo, assisting Hugo with crafting thought leadership articles – and getting them published in leading national publications including Personal Finance (both the newspaper and the magazine), Business Day and The Sunday Times.
Janet had this to say about working with FinCommunications: “Linda has a broad knowledge base and an uncanny knack for making complex material easy to understand. She is proactive and professional, and she achieves real results with her gentle but tenacious manner.”
A perfect fit
Linda brings a unique skillset and invaluable industry insights to everything she does. In addition to having more than two decades’ worth of marketing experience under her belt, she is also a Certified Financial Planner and a fully-fledged member of the FPI. Together with her team of specialist writers, designers and programmers, she produces content which is relevant, thought-provoking, legally compliant and – dare we say it? – entertaining. In two short years, FinCommunications has redefined the possibilities of financial communications in South Africa, delivering the industry a much-needed shot in the arm.
“The FPI is our dream client,” says Linda. “Landing this account justifies all the hard work I’ve put into establishing a niche financial services communication brand that South African professionals can depend on.”
Watch this space
2019 promises to be a busy year for Fincommunications. In addition to overhauling the FPI’s communications strategy, Fincommunications will be arranging presentations at universities to encourage younger people from all backgrounds to join the industry. What’s more, Linda continues to provide PR services to financial services providers including Kanan Wealth and Francois du Toit Consulting, not to mention the many smaller practices she counts as clients. As if that’s not enough, she is also producing a coffee table book (together with Kim Frost of Bespoke Financial Services) on the business evolution of ten of South Africa’s top advisors.