GCI’s growth strategy gains further momentum with the appointment of Yoss Reddy as Head of GCI Employee Benefits, Health and Short Term. His appointment follows on from the recent appointment of Paula Berrow as Head of Wealth. Reddy is a seasoned executive with more than 20 years' experience in the financial services sector, with experience in B2B sales and digital transformation with a strong focus on commercial scale using innovative strategies. 

GCI Health was recently formed when GCI merged with MEMP Financial Services, a long-established consultancy known for its innovative, customer-focused approach. 

Reddy’s mandate is to scale the businesses within his division, leveraging a combination of GCI’s innovative succession plan solution for financial planners, national distribution network as well as the expertise of a dedicated direct sales force within each business. 

“I am committed to making a meaningful contribution to GCI’s goal of helping 150 000 South Africans achieve financial security  and being in or on their way to a safe retirement by 2025. My skill set of building commercially viable businesses at scale aligns perfectly with GCI’s 2025 strategic vision. In particular, GCI’s innovative solutions for group schemes, individual members and clients as well as financial advisors, presents an ideal opportunity to optimise alternate business lines with a holistic and customer centric financial services offering. 

Alex Cook, CEO of GCI, says that Reddy’s appointment is an important step in implementing the company’s long-term growth strategy. 

“Most South Africans live on the edge of a financial precipice, and face an uncertain retirement – this at a time when longevity is on the increase,” he says. “GCI is determined to play a big role in helping to reverse that trend, and to achieve our goal we have to build scale. Yoss brings an enormous amount of experience and commitment to the team, and I believe he will make an invaluable contribution to accelerating GCI’s upwards trajectory, and enable us to reach more South Africans.”