In the 2018 Sunday Times Top Brands survey Hollard was recently recognised as the Number Three Brand in the Business: Short-term Insurance category. This followed closely to another important accolade, being selected by brokers as their Corporate Insurer of the Year in the 2018 FIA Awards.
Now in its 20th year, the survey is the leading barometer of consumer and business sentiment towards brands. For the Business part of the survey, hundreds of business leaders and decision-makers were interviewed to establish brand ranking. Rankings take into account brand familiarity and awareness, the perceptions of users and non-users, and the size of brand presence in the market.
Says Willie Lategan, Chief Executive at Hollard Insurance: “This fabulous recognition says a lot about our efforts to establish ourselves as the Number One business insurer and insurance partner in South Africa. Importantly, moving up from 5th position last year to #3 this year means that we not only improved in getting our message out there, but that we also upped delivery on our brand promise”.
“While we’re really chuffed to be recognised in this manner, we won’t let it go to our heads. We’ll continue to do the things we do well, and we’ll stay hard at work improving the things we’re not so good at. And most importantly, we won’t rest until we’ve done enough to be (or remain) your favourite short-term insurer!”