Hollard, South Africa’s largest privately-owned insurance group, is the new headline sponsor of the Pendoring Awards, which celebrate creative excellence across all South African indigenous languages.
Hollard’s partnership with the Pendoring Awards coincides with UNESCO’s launch of the Global Task Force for Making a Decade of Action for Indigenous Languages (2022-2032). The initiative aims to raise global awareness of indigenous languages in communities at international, regional, and national levels as well as plans to mobilise resources for their preservation, revitalisation, and promotion.
“This is the second year we are partnering with the Pendorings, and the first as the headline sponsor. Partnerships like this are at the heart of our business and enable us to create and secure better futures for many South Africans. We’re thrilled to be a part of this transformative initiative and to celebrate those brands and agencies that have embraced and harnessed the richness of our heritage and diversity to get their message across,” says Heidi Brauer, Chief Marketing Officer at Hollard.
Hollard has a deep history of partnering with brands that share its vision, and of celebrating South Africa’s unique and beautiful diversity – the company has actively included many of South Africa’s indigenous languages in its advertising and communication and has always retained a South African flavour. Hollard is currently sharing its advertising space with twelve uniquely South African SMMEs, in a bid to boost the backbone of the country’s economy.
“By promoting and encouraging more South Africans to use indigenous languages in their communications we believe we will contribute to the creation of a more inclusive society that benefits everyone,” she says.
“The Pendoring Awards focus on the importance of developing multilingualism in society, which is especially important in a country like South Africa where most of the population speaks an indigenous mother tongue,” says Eben Keun, Pendoring General Manager. “Hollard joins us in celebrating South Africa’s indigenous languages and keeping them alive, and we’re proud to have them on board.”
Speaking at the weekend, President Cyril Ramaphosa spoke about the importance of private sector involvement in initiatives such as the Pendoring Awards. Ramaphosa was talking about the importance of promoting the elevation of indigenous languages in the context of South Africa’s Heritage Month.
In addition to entries for creative content in South African indigenous languages, the Pendoring Awards are also searching for MzansiGlots – people who can speak multiple South African indigenous languages. South Africans entering this competition can win R40,000.00 and an opportunity to appear at the Pendoring Awards in October.