CSI

Last call to save a life

Imagine the many things we could do with R100.

“Whatever you thought, I’m pretty sure you did not have ‘saving a life’ on your list. Yet, by simply entering the Daredevil Run, a hundred rand sees you impacting men across South Africa,” says Zenzile Mogoba, Group PR and Communications Manager at Hollard.

The Daredevil Run, which takes place in Joburg annually, is a gathering of men in purple Speedos and takkies to save thousands of lives, she says.

“These are modern day heroes; they brave it all for the likelihood of saving someone’s life.”

While it is a little daring, somewhat fun and liberating, at its core the run is about raising awareness of male cancers through the use of collective power to inspire positive change. These brave men will colour the streets of Joburg purple, in peak-hour traffic for the 10th time this Friday, chasing cancer outta town.

In the past five years the run has donated R2 617 696 to raising awareness around the power of early detection in the fight against two specific male cancers, prostate and testicular cancer. This has seen 20 015 men tested and 572 referred for follow up, which translates to 572 lives saved!

“This is the impact of collective good.”

Among the most prevalent male cancers at play in South Africa are prostate and testicular cancer. One in four black men are at the risk of developing prostate cancer, which is likely to affect one in eight white men. The risk rate for testicular cancer however is higher for white men. One in 250 white men are at risk of testicular cancer, while only one in 1 700 black men will likely be affected by this type of cancer.

At the core of this campaign is getting men to test because we truly believe that early detection saves lives. Men have a 98% chance of surviving these cancers when detected early, however, once left to spread, there’s only a 30% chance of survival. All the proceeds from the Daredevil Run are donated to CANSA and the Prostate Cancer Foundation (PCF) as the aim is not to generate profit but to give back to our society by ensuring that male cancer testing reaches men in the length and breadth of our country.

“We are calling on the brave men of this country to take up the opportunity to save a life, and we cannot wait to see how many take up the challenge. One never really knows, it could be your life that’s saved,” says Mogoba.

The run kicks off at 3pm at Zoolake on March 13.

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