M&C Saatchi Abel co-founder Mike Abel’s long-awaited “Willing & Abel – Lessons from a decade in crisis” is now available
ABOUT THE BOOK: In Willing and Abel, Mike Abel, one of the founding partners of multi-award-winning advertising agency M&C Saatchi Abel, reveals the secret sauce behind the company’s success by sharing lessons hard-learned at the coalface of business, leadership and creativity over the last 30 years.
Ethics and empowerment, trust and value, gut instincts and tough decisions – this is what it takes to build a business that is future-fit come rain, shine, pandemics or government corruption.
You can purchase a copy of this book on takealot
An optimist to the core, Mike shows us that ‘no matter the problems we face as a country, as a species and as a planet – we have everything we need to make it right.’