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<h3><em>M&C Saatchi Abel co-founder Mike Abel’s long-awaited "Willing & Abel - Lessons from a decade in crisis" is now available</em></h3>

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<p><strong>ABOUT THE BOOK:</strong> In <em>Willing and Abel</em>, Mike Abel, one of the founding partners of multi-award-winning advertising agency M&C Saatchi Abel, reveals the secret sauce behind the company’s success by sharing lessons hard-learned at the coalface of business, leadership and creativity over the last 30 years. </p>

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<p>Ethics and empowerment, trust and value, gut instincts and tough decisions – this is what it takes to build a business that is future-fit come rain, shine, pandemics or government corruption.</p>

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<p><strong>You can purchase a copy of this book on <a aria-label="undefined (opens in a new tab)" href="https://www.takealot.com/willing-abel/PLID70627320/description" target="_blank" rel="noreferrer noopener">takealot</a></strong></p>

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<blockquote class="wp-block-quote"><p><strong>An optimist to the core, Mike shows us that </strong><em>'no matter the problems we face as a country, as a species and as a planet – we have everything we need to make it right.'</em></p></blockquote>

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