Marketing

Lessons from a decade in crisis

M&C Saatchi Abel co-founder Mike Abel’s long-awaited “Willing & Abel – Lessons from a decade in crisis” is now available

ABOUT THE BOOK: In Willing and Abel, Mike Abel, one of the founding partners of multi-award-winning advertising agency M&C Saatchi Abel, reveals the secret sauce behind the company’s success by sharing lessons hard-learned at the coalface of business, leadership and creativity over the last 30 years.

Ethics and empowerment, trust and value, gut instincts and tough decisions – this is what it takes to build a business that is future-fit come rain, shine, pandemics or government corruption.

You can purchase a copy of this book on takealot

An optimist to the core, Mike shows us that ‘no matter the problems we face as a country, as a species and as a planet – we have everything we need to make it right.’




Related posts
Marketing

Levelling the playing field for female entrepreneurs in Africa

Marketing

Navigating the evolving media mindscape

GeneralMarketing

Of People, Books and Travel – Carel Nolte

Marketing

How HR skills will drive the new business era