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Marketing

Lessons from a decade in crisis

M&C Saatchi Abel co-founder Mike Abel’s long-awaited “Willing & Abel – Lessons from a decade in crisis” is now available

ABOUT THE BOOK: In Willing and Abel, Mike Abel, one of the founding partners of multi-award-winning advertising agency M&C Saatchi Abel, reveals the secret sauce behind the company’s success by sharing lessons hard-learned at the coalface of business, leadership and creativity over the last 30 years.

Ethics and empowerment, trust and value, gut instincts and tough decisions – this is what it takes to build a business that is future-fit come rain, shine, pandemics or government corruption.

You can purchase a copy of this book on takealot

An optimist to the core, Mike shows us that ‘no matter the problems we face as a country, as a species and as a planet – we have everything we need to make it right.’




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