By: Margaret Hirsch, Executive Director of the Hirsch’s group
The year 2020 will undoubtedly go down in history as a year with extreme, some would say insurmountable, challenges. Margaret Hirsch, Executive Director of the Hirsch’s group, award winning business woman and a champion of women’s empowerment and entrepreneurship found a way to take the best out of the worst last year. She obtained her MBA at the age of 70 and in the last four months of the year, Hirsch’s traded better than they had ever done for the same period in previous years. She connected with over 800,000 people via Zoom and Facebook Live for her Entrepreneurs workshops, her Women in business meetings and the Kitchen Capers events that were held on a weekly basis to help people run their businesses and their homes more effectively at this difficult time.
Says Margaret. “Looking back on 2020 it was the most unbelievable year. I started off by travelling round South Africa weekly as I have done for the past 10 years and spending a week a month out of the country – to staying at my farm during lockdown for 7 months, the first time in 30 years I have slept in the same bed for more than 3 nights in a row! When lockdown hit us, we thought we had hit a brick wall but we mustered together our troops and weathered the first storm until we could open properly under level 3 and then we just gave it our all to pull ourselves and the company through the most difficult year of our lives. We literally cancelled all our plans and went into survival mode and managed to come out of the year so much better than we could ever have imagined. It certainly was a year where the material things we have didn’t matter, and family – including our extended Hirsch’s Homestore family -became the most important aspect of all our lives. We as a family and as a company are thrilled to have survived and thrived during Covid and we are ready to take 2021 head on!”
Margaret’s plans for 2021 include continuing with her popular weekly Entrepreneurs Workshops that she runs with ActionCOACH Marlene Powell. “We want to help people to take their businesses to the next level and will be putting together a programme that will help them to do this.” She says. She will also continue with her virtual Women In Business meetings where women are encouraged to share their business news and punt their businesses to the large network of women who attend on Zoom. On the culinary front, the virtually held Kitchen Capers events have proved extremely popular and these will continue with more information on how various kitchen helpmates can help make life a lot easier. She is also putting together a Vegan Cookbook to help encourage more people to reap the benefit of going on a plant based diet, something that she has found has helped her to stay fit and energised since she became a vegan two years ago.