By: sme.africa

A sign for South Africa’s unseen heroes

SMEs need exposure to reach their target audience and grow their business. How does a free billboard worth R160k on the M1 highway in Sandton sound to you? It’s one thing for innovators and entrepreneurs to get their ideas out of their heads and into reality, execute a plan for launch and have a valuable product offering on the table. They can put all the time, sweat and tears in the world into creating a mission statement and brand strategy, but the true challenge comes with trying to let that target audience know they actually exist. Someone who’s walked the walk and now talks the talk is well-known author and entrepreneur Marnus Broodryk. He’s climbed the ladder to success and knows that it’s not a straight upward journey and that there will be many speed bumps along the way. As the youngest investor ever cast on the international TV series Shark Tank, Marnus believes our SMEs hold the key to South Africa’s door to financial growth and transformation and that with the right support, they have massive potential to rehabilitate our economy. With Sasfin on board as a corporate partner of his latest entrepreneurial venture, sme.africa, he decided to challenge the bank with its like-minded entrepreneurial spirit and who better to understand the demands of driving success and to get on board, with a billboard. Literally! Sasfin agreed, and that means any SME who enters stands the chance of winning R160k worth of prime real estate exposure for 2 months, all costs included. "At Sasfin we are passionate about enabling the growth of small business in our country and what better way to demonstrate our commitment than offering prime branding real estate. We are thrilled to once again partner with Marnus to play our part in shining the light on South Africa's unseen heroes." says Elisheva Gilbert, Head of Group Marketing and Communications at Sasfin. SMEs need to be seen, heard and supported. “It’s about promoting your offering,” says Marnus. “This is a once in a lifetime opportunity for anyone in the driver’s seat of an SME, who is ready to take the fast lane as far as exposure and growth is concerned.” The value of this branding real estate is mind-blowing. Located at Sasfin’s office in Waverley, Johannesburg, the billboard’s positioning to all day M1 traffic in and out of Sandton and the CBD racks its visibility into staggering numbers. While SMEs dream to make bank themselves, the opportunity available from this bank is something no SME owner can afford to pass up. Get on board our billboard! Sasfin and sme.africa are giving the unseen heroes of South Africa the spotlight, and it couldn’t be easier to have a shot at the prize. Register your business at www.unseenheroes.co.za and get your customers and fan base voting. The entry with the most votes wins - no strings attached!