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Momentum Insure’s journey and brand positioning

Following the successful acquisition of Momentum Insurance, previously Alexander Forbes Insurance, by Momentum Metropolitan in July 2019, the Group then went through a journey of becoming one, establishing a single business, operating under the one momentum brand, with a clear and distinctive value proposition and brand positioning. Then on the 1st of July last year, they announced their new combined business, which is Momentum Insure.

We caught up with Shweshwe Tlhapane, Chief Marketing Officer at Momentum Insure to find out all the latest developments at Momentum Insure, their brand positioning and value proposition and what they are currently working on.

Watch our discussion below:







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