SAMBRA Awards a resounding success


Short-term insurer, Santam, has won the prestigious SA Motor Body Repairers’ Association (SAMBRA), Insurer of the Year award for the period 2017/18, one of three awards it received.

Toyota SA received the top honours for all-round best OEM, RSB Autogroup scooped the Service Excellence award in the Paint Suppliers category and equipment supplier, Gondolier, took the overall Service Excellence award in the Equipment Suppliers category.

The award ceremony took place in Johannesburg on Wednesday morning (6th February), and honoured top vehicle insurers and OEMs, as well as paint and equipment suppliers, for excellence in service provision to SAMBRA members.

SAMBRA, a proud Association of the Retail Motor Industry Organisation (RMI) represents the majority of motor body repairers in the country. SAMBRA focuses on creating and maintaining industry sustainability and development and the annual Awards is one of its flagship projects.

“The SAMBRA Survey upon which these awards are based, has been conducted each year since 2011 to monitor the business relationship between the insurance and motor body repair industry. It was subsequently extended to also include OEMs, as well as paint and equipment suppliers, each of which makes a vital contribution to the motor body repair industry,” said Ms Jeanne Esterhuizen, SAMBRA’s National Chairperson and President of the umbrella Retail Motor Industry (RMI).

The survey is independently managed and audited by Lightstone Consumer. The survey targets the eligible 880 SAMBRA members nationwide to rate insurers, OEMs and suppliers on the following factors: fair business practices (especially prompt payment which now has a dedicated award), green practices, relationship satisfaction, quality of vehicle damage assessment and repairers’ interaction with claims staff, payment speed, customer service, training programmes, product support and more.

This survey – and its outcome – has become an important yard-stick against which all partners evaluate themselves and their services to panel shops – and ultimately, the consumer. Its value is demonstrated by the fact that an unusually high 50% plus response rate from SAMBRA members nationwide.

SAMBRA National Director, Richard Green, emphasised that the body’s current focus was on levelling the playing field to enable small and medium enterprises (SMEs) to gain equal access to the industry, especially encouraging partners to ensure prompt payment of all invoices to small businesses as a key priority of their businesses, and to remove any barriers to the achievement of that goal. It was to underscore the importance of this business value that SAMBRA introduced a ‘Best Payer’ award for insurers.

Guest speaker, Ms Dionne Kerr, CEO of Siyakha Consulting, hit an optimistic note saying that fixed direct investment into South Africa last year was at a 10-year high, and that local businesses should mirror the confidence of foreign investors by implementing a ‘Buy Local’ and import replacement programme. “It’s now that we need to achieve economic change and build a sustainable and growth oriented South Africa. The South African government creates more incentives and grants on skills development than any other country in the world except Sweden and Norway,” stressed Kerr.

Santam also received the ‘Service Excellence’ and ‘Green Practices’ awards in the Insurance Companies category.


Insurance Category:

1st Place – Best Insurer: Santam

2nd Place – Best Insurer: Old Mutual Insure

3rd Place – Best Insurer: Hollard Insure

Best Payer: MiWay

Most Efficient: OUTsurance

Green Practices: Santam & Service Excellence: Santam

OEM Category:

1st Place – Best OEM: Toyota SA

2nd Place – Best OEM: Volkswagen

3rd Place – Best OEM: Audi & Best Training Programme: Audi

Communication Excellence: Toyota SA

Equipment Supplier Category:

Overall Service Excellence: Gondolier

Best Training:  Bosch Automotive

Best Product Support: Bosch Automotive

Paint Supplier Category:

Overall Service Excellence:  RSB Autogroup for RM product.

Best Training: RSB Autogroup & Best Product Support: RSB Autogroup

Photography by Jeremy Glyn for CFPR in February 2019 SAMBRA awards 6th February OR Tambo Premier Hotel

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