“We are all destined to spend most of the restof our lives in the future.”
- Service, information and relationships fuel the economy.
Pure knowledge is worthless, because relationships are your most important asset. Quality is a commodity, and it is our customers who define what value is.
- Bio/Nano is the new information revolution!
It is information professionals, rather than biologists, that are fuelling advances, and this will create an economy more profound than the digital age.
- It’s the ‘personal’ age.
Central power is now shifting to individuals, leveraging influence through social networks. Now you can decentralise everything: information, knowledge, energy production, health care, manufacturing, responsibility, among many.
- Step-change is the imperative
Incrementalism is just not sufficient anymore. The most powerful successes are not predictable – the lesson is that taking risks is safer than doing nothing.
- The unknown is the field of all possibilities.
Paradoxically, uncertainty presents the moment of real freedom, as it is beyond the known of historic baggage. So … plan dynamically and innovate radically!
- Eat yourself, be your own worst nightmare.
You cannot wait to be shown how customers ought to be serviced – do it yourself, while you can afford it. Ensure that you execute your plans perfectly!
- You can no longer learn from experience.
In a warp-speed world, learning from experience will no longer suffice. We must learn from the future.
- Market forces shape everything.
It’s a war for talent and customers. Endeavour to create a cool culture to win the bright young minds. Connect your business to the hearts of your customers, communities and individuals.
- It’s one world, one mind, one time!
A digital skin unites all mankind with one internal clock that runs 24.7, 52 weeks a year. Make use of the entire global resource base.
- Don’t compete!
Since we are in the most competitive market ever … so don’t compete. Find white-space opportunities in which you have no competitiors. Dance to the market’s beat.
Extracted from the book Ten Lessons from the Future by Wolfgang Grulke