South Africa may not get to experience all new trends emerging internationally, there are a few that consumers should look out for this year. 2015 is already being seen as the year of digital finance and spending. With a rise in smart devices and online services, now more than ever, it is becoming easier and more convenient for consumers to transact online.
Consumers should look out for the following top five finance trends in 2015:
- Mobile payment systems
- A rise in online shopping
- More disposable income
- First-time homeowners on the increase
- Greater focus on security and authentication
Mobile payment systems
With the introduction of several new point-of-sale payment systems, such as Standard Bank’s SnapScan mobile app and the launch of Apple Pay in the United States, it is becoming easier and a lot quicker for consumers to pay for purchases when shopping.
Mobile payment systems are fast becoming the preferred method of payment, as has been seen with the rapid rise of brands such as Uber. “Consumers look for convenience and businesses have become quick to capitalise on this in order to retain and grow their customer base.
A rise in online shopping
With the introduction of several online shopping sites over the past few years and improved online security measures, South Africans are becoming more adept to online shopping. Consumers are realising that the convenience and benefits of online shopping can save them both time and money.
South Africans may opt for online shopping as a way to avoid long queues, or to take advantage of special online deals and the offer of free delivery from certain e-tailers. It is vital however, that consumers adopt safe online shopping practices and avoid any impulse spending that could lead to unnecessary debt.
More disposable income
With decreasing global oil and food prices, consumers can expect to have more money left in their pockets this year. With the massive rise in the cost of living over the past few years, however, consumers are spending less and putting more money away in savings and investment accounts.
First-time homeowners on the increase
Following the Great Recession in 2008, global and local markets became constrained and ultimately caused a reduction in consumer spending. Over the past year, however, long-term investments in the property market have seen a rise – particularly among first-time homeowners.
With rising rental costs, particularly within urban areas and metropoles, consumers are either choosing to continue to rent their existing properties or make the move to invest in their first homes.
Based on purchasing trends in 2014, South African bond originator Ooba highlighted in a 2014 report that first-time homeowners had driven the home loan market over the past year – with an average of 52% of all new home loans being for first-time buyers.
Greater focus on security and authentication
Combatting online fraud and financial scams is an ongoing battle that financial institutions and e-commerce sites will continue to focus on in 2015. This will mean that new security measures and payment authentications will be put in place to protect consumers’ personal information.
2015 will see a rise in new authentication systems, including biometrics such as fingerprint scanning, as a way to prevent cyber-criminals accessing any sensitive data. With smarter technology and increased connectivity between devices (known as the Internet of Things [IoT]), greater security measures will be required to avoid hacking and malware.
While companies will work hard to introduce new data encryption solutions, consumers need to remain vigilant against software hacking, fraudulent emails (commonly known as phishing) and mobile malwares that could be used to retrieve personal data off smart devices.
In 2015, consumers can expect a number of changes and improvements to the way spending and purchasing of goods will take place. While these improvements will make it easier it safer and easier for people to spend, it is incredibly important that this is done responsibly.