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Tracker And TomTom set to shift fleet management into higher gear

A second collaboration in less than a year brings new innovation to the SA market

May 19, 2011 – Following the breakthrough success of Tracker and TomTom’s first collaboration in 2010 (which resulted in the launch of South Africa’s first commercial navigational device to offer live traffic information), both companies are proud to announce a revolutionary shift in fleet management for the South African market.

As part of Tracker’s broadening philosophy of offering sustainable mobility solutions to both individual motorists and fleets alike, the company is very excited to bring TomTom Business Solutions’ world-class and award-winning technology to the South African fleet market in the form of a new and innovative product offering  – Tracker Fleet, powered by TomTom.

The best of both worlds

The coming together of Tracker and TomTom, two of the world’s leading brands in the respective areas of Stolen Vehicle Recovery, Fleet Management and Transport Solutions Technology, is indicative of both companies’ desire to provide their customers with the best possible products and service offerings.

“We are very proud of being able to partner with a world-class organization such as TomTom. Not only does it illustrate Tracker’s desire to offer best-of-breed technology and services to our customers, but it illustrates the regard we are held in by a major global technology company. We believe that strategic partnerships and smart alliances are the key to unlocking real value for both our customers and shareholders alike,” says Alan Hutcheson, Tracker’s Chief Executive Officer.

“This is a very important milestone for TomTom Business Solutions in partnering with South Africa’s leading vehicle tracking company. Tracker’s established brand position and market access combined with our easy to use fleet management solutions with proven ROI bring tremendous value to fleet owners in South Africa. Together we will help businesses be more efficient, improve customer service levels and keep staff and vehicles safe on the road,” says Thomas Schmidt, Managing Director of TomTom Business Solutions.

Several firsts for the South African fleet market

The new fleet offering, to be sold and marketed as Tracker Fleet, powered by TomTom, is built on TomTom’s proven in-car products and TomTom WEBFLEET service and offers numerous benefits to fleet customers, including several firsts for the South African market:

· Professional Navigation on the TomTom PRO devices help keep drivers safe and reduces business mileage. Additional features such as IQ Routes, hands-free calling, Help-Me menu and access to LIVE services offer additional value.

· Traffic Avoidance helps drivers to avoid traffic congestion, enabling them to arrive on time and to be more productive. HD Traffic, South Africa’s best traffic information, is brought to business fleets for the first time.

· Vehicle tracking shows business how and when vehicles are used. This information can then be utilized to optimize processes and improve efficiencies, thereby prolonging vehicle life.

· Job dispatch allows for dynamic workflow and efficient communication to keep customers informed at all times.

· Time management takes the burden out of the ‘on the road’ administration.

· Driver training and road safety can be significantly enhanced by fleet managers monitoring driver reports and offering interventions and training sessions when the need arises – pertaining to issues such as speeding, harsh-breaking etc.

· Management reporting gives managers real-time and historic information in clear dashboards or detailed reports in order to make profitable decisions.

Tracker Fleet, powered by TomTom, officially goes on sale in June this year.

For queries, please contact Tracker’s Communications Manager, Gareth Crocker, on (011) 380 0300, 082 78 78 757 or

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