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Understanding behavioural finance and how it applies to my practice

In the lead up to the 2021 FPI professional convention we chatted to Dr Prince Sarpong, Senior Lecture, School for Financial Planning Law, UFS, who will be one of the speakers at the convention. We asked Dr Sarpong if he could give us a heads up as to what his talk was going to be about.

Dr Sarpong explains how behavioural finance has evolved from being purely academic research, focussed mainly on identifying financial rationality, to now going beyond just identifying, but also looking at how we can incorporate this into practices to better help clients achieve their financial goals.

Don’t forget to register for the FPI Convention taking place 25-26 October:

Watch the interview with Dr Sarpong below:







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