It’s hard to believe that it’s more than 30 years since MUA opened its doors. MUA was started by an entrepreneur with a passion for classic and exotic cars and a passion for building relationships with the broker market. That same passion still sits within the business today, which is the key to their success. However, there has been a lot of evolution over the years.
While they still have a soft spot for the classic and so called “special” cars, they underwrite those on a standalone basis. For the last 15 years they have also been offering the full range of personalised insurance to their target market of affluent or high net worth individual clients.
We spoke to Dawie Loots, the CEO of MUA insurance about their unique value proposition for high-net-worth individuals.
A few key takeaways:
- Many of these clients have careers or serious hobbies that require them to consider specialised insurance cover
- These clients realise the importance of having proper insurance cover, making this a resilient market
- It’s not just about the product, but about the relationship as a whole
- It’s important for clients to know that their broker has the experience to deal with whatever asset class it is that they need insurance cover for.