MiWay Insurance has been named South Africa’s best provider of Auto/Car Insurance in this year’s Ask Afrika Icon Brands Survey – an accolade that acknowledges MiWay’s iconic brand status in the South African insurance sector.
The results of the survey were released by Ask Afrika, South Africa’s largest independent market research company, on 25 August 2019. The Ask Afrika Icon Brands annual awards recognises brands that South Africans strongly identify with and use most loyally.
“Offering our clients excellent service, superior value products and fair treatment at all times is a big part of the MiWay DNA. Winning the car insurance category affirms that we are providing a service and products that people identify with and value. This acknowledgement is the highest consumer tribute that any company can aspire to,” says René Otto, MiWay CEO.
MiWay was one of only 50 brands, out of an initial field of 227 categories, identified for ‘Icon brand status’ for 2019. The survey canvassed the views of 23 346 consumers to ascertain their feelings about the brands they encounter every day. Thousands of brands and product categories in 19 sectors were included in the survey.
“For MiWay, the significance of this award goes beyond the prestige that it accords our brand and services. We know that the power of a brand lies in the hands and hearts of consumers. This award is an acknowledgement that we have reached a significant place in a market that is highly competitive; that the MiWay brand is a favourite that is respected by the South African public and their support has made MiWay an icon in the industry,” says Otto.
The selected Icon Brands are brands that cut across all divides in South Africa. These are brands that unite us as a nation; and are used most loyally by South Africans across age, income, race and language spectrums. They are brands that define a common experience, often daily, to which South Africans are committed – the brands where consumers put their money.
“We look forward to building an even stronger future based on our brand promise that, we go out of our way to ensure that our clients live their way by offering products and services that not only meet the needs of South African consumers, but also show that we understand that what we provide, is more than just insurance,” Otto concludes.