Sanlam recently announced that it would reboot its business to become a purpose-led organisation and brand, focused on giving millions of Africans the chance to live with financial confidence. To live with confidence, is a feeling of empowerment that comes from knowing you’re in control of your life, “Financial confidence gives you a better chance of reaching the goals that matter to you. It is a mindset of abundance rather than scarcity.
Mariska Oosthuizen, Head of Brand, Sanlam, explains what it means to be a “purpose-led” organisation and what this looks like in action.
Watch COVER’s interview with Mariska below: