<strong>By:</strong> <b>Brand Finance </b>

<em><strong>The annual Brand Finance report was released this month highlighting SA’s top 50 brands, by measuring overall brand value and strength.</strong></em>

According to these criteria, Capitec Bank became South Africa’s strongest brand (brand value up 35% to R6.8 billion), taking over from First National Bank. The report highlighted that since the banks inception nearly two decades ago, Capitec has disrupted the country’s financial services sector and traditional banks, through removing barriers for everyday customers.

<strong>In response to the achievement, spokesperson: Francois Viviers, Executive of Marketing and Communications at Capitec shares:</strong>

<em>“We are proud that Capitec is recognised as South Africa’s strongest brand. We believe that this is the result of relentlessly questioning the norm in banking for the benefit of our clients as well as our consistent focus on simplified, affordable banking that puts clients in control of their money. This was achieved by 13-thousand passionate people over a number of years and it is confirmation that we are headed in the right direction to achieve our vision. Thank you to our 11-million clients for your support. We remain committed to helping South Africans bank better so that they can live better”.</em>

<strong>More about Brand Finance | Report South Africa</strong>

Brand Finance is the world’s leading independent brand valuation consultancy. They put thousands of the world’s biggest brands to the test every year, evaluating which are the strongest and most valuable.

<strong>The detailed report found here:</strong> <a href="https://brandfinance.com/images/upload/brand_finance_south_africa_50_report_2018_locked.pdf" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://brandfinance.com/images/upload/brand_finance_south_africa_50_report_2018_locked.pdf&amp;source=gmail&amp;ust=1563351401155000&amp;usg=AFQjCNER5dM0Szq267E8wej7074LXlOJzQ">https://brandfinance.com/images/upload/brand_finance_south_africa_50_report_2018_locked.pdf</a>