King Price gives top mountain bikers new spring in their step

King Price

Insurer King Price has extended its support of South African mountain biking by announcing their sponsorship of four of the country’s top mountain bikers. 

The deal will see Candice Lill, Phil Buys, Gert Heyns and Pressmore Musundi racing in the colours of the King Price Xtreme team for the 2022 cycling season. 

Lill ended second in the recent 2022 Cape Epic, while Pyga Euro Steel team racers Buys, Heyns and Musundi consistently finish on podiums at all the country’s high-profile races.

King Price already has title sponsorship of some of South Africa’s premier mountain bike events, including the popular Trailseeker Mountain Bike Series, Race to the Sun, Race to the Sea, and Cullinan 2 Tonteldoos.

“Mountain biking is one of the fastest-growing sports in South Africa, and we’re always looking for ways to support the sport and its top athletes,” says King Price’s client experience partner, Wynand van Vuuren – a keen rider himself. “We’re delighted to be able to give some of our top mountain bikers the financial stability they need to focus on their racing.”

King Price’s sponsorship comes at a time when the sport is rebuilding after the setbacks of Covid-19, which saw many events cancelled and many sponsors leave the sport due to the financial pressures of the pandemic.

“The South African mountain bike scene took a big knock over the past two years, with many professional mountain bike racing teams left in a state of uncertainty, and some unable to continue into 2022. This partnership with King Price Xtreme means we’re able to get on with the business of racing, and we look forward to a long and happy relationship,” said Buys. 

As its name suggests, King Price Xtreme is all about the extreme side of wheeled sports. Apart from its growing involvement with mountain biking, the brand also sponsors the country’s leading superbike team, and is heavily involved in karting and off-road rallying.

King Price clients who have comprehensive car insurance can insure their bikes for an extra R1 monthly, says Van Vuuren.

“So many of our own staff members – including our CEO, Gideon Galloway – are keen mountain bikers, and they rely on our R1 bicycle insurance to cover them for any accidents and ‘oepsies’ on the trails. We’re chuffed to be part of this growing sport, and its people.”

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