In the bustling halls of the AIE 2023 conference, where insurance professionals converged to discuss the latest industry trends, Tony from Cover Magazine had the chance to catch up with Leslie Muthen, SSP Territory Head for Africa.‍

Amid the excitement of face-to-face interactions at the conference, Leslie shared insights into the dynamic world of insurance in Africa and the role of technology in shaping its evolution.

Leslie kicked off the conversation by highlighting the vibrancy of the event. "It's a great opportunity. It has been a good turnout at the conference this year. Lots of meetings, lots of discussions, and I think it has been a great opportunity to interact with the insurers and the local market," he noted, underlining the importance of these in-person exchanges in fostering collaboration and innovation.

The interview then delved into the heart of the matter—the role of technology, specifically SSP's broker portal, in transforming the insurance landscape across the African continent.

The discussion revolved around the game-changing role of broker administration systems, a core focus for SSP alongside insurer platforms. Tony inquired about the distinctive features of SSP's broker portal, which led Leslie to unravel its multifaceted impact. "The Broker Portal has performed well in the African market," he began, attributing its success to its dual nature. On one hand, it aimed at boosting operational efficiency by enabling direct transactions for brokers. On the other, it expanded its reach by offering the portal to banks, motor dealerships, and more—ultimately enhancing growth and market penetration.

Leslie elaborated on the seamless integration of the portal with policy administration systems, streamlining the workflow for brokers and underwriters. This integration allowed brokers to input information, which underwriters could then swiftly review, approve, and integrate into the administration system. As a result, underwriters could dedicate more time to their core tasks, ensuring a significant leap in efficiency.

Tony also acknowledged SSP's substantial experience in the African market, spanning close to four decades. Reflecting on the changes over the years, Leslie emphasised the ongoing wave of digital transformation projects in the insurance sector. While some players were ahead of the curve, others were just commencing their journey. Africa, often perceived as lagging in technology adoption, surprised many with its advanced initiatives, particularly in South Africa. The transformative impact of these projects held the promise of higher penetration rates within the insurance sector.

A recurring theme in the interview was the potential catalysed by Africa's economic growth, burgeoning middle class, and increased sophistication in financial services. Leslie continued, highlighting the strategic rollout of diverse products, especially in the SME space. The mention of non-traditional products piqued Tony's interest, indicating the industry's readiness to embrace modern solutions.

With enthusiasm, Leslie shared the anticipation surrounding these newly launched products across Africa. The next 6 to 12 months would be instrumental in determining how these innovations resonated with the market. Amidst the conversation, the changing professionalism of the African insurance landscape emerged as a common thread, reflecting the strides taken in recent years.

As the interview concluded, Tony extended appreciation for Leslie's insights and his dedication to advancing insurance technology in Africa. The interview encapsulated not only the technological advancements but also the optimism and proactive approach that defined the African insurance market.

The exchange highlighted the significance of companies like SSP, willing to bridge the technological gap and drive progress across diverse African markets.

In the mosaic of insurance evolution, Leslie Muthen's perspectives illuminated the intricate interplay between innovation, industry experience, and the African continent's dynamic potential.  

As Africa continues its journey of digital transformation, the efforts of visionary companies like SSP promises to shape a future where insurance becomes more accessible, efficient, and inclusive than ever before.