Introducing glu: A Fresh Approach to Mutuality

Financial services are evolving, and glu is leading the charge! In this discussion, Tony from COVER sits down with Michele Jennings, CEO of glu, to explore how this exciting new division of PPS is bringing the power of mutuality to more South Africans.

Traditionally, PPS has served graduate professionals with a profit-sharing model that rewards long-term commitment. But what about those who don’t qualify? That’s where glu steps in. Designed for financially conscious individuals aged 25-55, glu offers tech-driven insurance and investment solutions with a flexible, staged profit-sharing system—allowing members to access a portion of their profits at regular intervals rather than waiting until retirement.

Michele shares the inspiration behind glu, how it was built independently from PPS’s legacy systems, and why its vibrant, engaging brand is redefining financial services. She also discusses glu’s target market, its digital-first approach, and how it’s leveraging technology to offer a seamless, customer-centric experience.

With a growing range of products, including insurance, short-term cover, and upcoming investment solutions, glu is making financial security more accessible, flexible, and rewarding.

If you’re interested in the future of financial services, innovation, and how mutuality is making a comeback, you won’t want to miss this episode!

Key Points

• What is glu? – A division of PPS focused on bringing mutuality to more South Africans.

• Why was glu created? – To extend profit-sharing benefits beyond PPS’s traditional market of graduate professionals.

• Who is glu’s target audience? – People aged 25-55, earning R30,000+ per month, with a diploma or degree.

• How does profit sharing work? – Unlike PPS, where profits are only accessible at retirement, glu allows withdrawals at set intervals.

• How is glu different from PPS? – It’s more digitally focused, built on a new technology stack, and has a vibrant, fun brand identity.

• What products does glu offer? – Insurance, short-term cover, fiduciary services, and soon, investments.

• How is glu distributed? – Through brokers, advisors, and a future self-service model.