Personalisation is evolving but remains underutilised. Andrew Solomon, Client Strategy Director at Achievement Awards Group, explores its challenges—data complexity, AI integration, and resource constraints. Despite these hurdles, businesses can start small, refine strategies, and gradually enhance customer engagement through tailored experiences.
Not All Insurance is Created Equal! The founding partners of Cross Country Insurance Consultants realised this and set out to create an insurance product specifically for the 4×4 market.
