Not all insurance is created equal!

The founding partners of Cross Country Insurance Consultants realised this, and in 1999 they set about developing a niche insurance product designed specifically for the growing 4×4 community. However, from the very start the Cross Country offering has been more than just vehicle insurance. What has been engineered is a range of innovative insurance and support products designed for the outdoor lifestyle enjoyed by many South Africans.

Cross Country is a name that has very quickly become synonymous with the 4×4 outdoor lifestyle. This is largely due to the ongoing and loyal support from our brokers and clients who share our passion.

‍Embark on a journey through the evolution and vision of Cross Country Insurance with founder Ian Georgeson.

Established in 1998, the company initially focused on catering to adventurous spirits traversing borders in 4×4 vehicles, motorcycles, and marine crafts. Witness its adaptation to changing travel dynamics, shifting from international to domestic markets while diversifying its offerings to include classic cars and personal accident insurance.

Discover how data-driven insights and strategic partnerships are driving innovation and competitiveness. Read more our executive opinion piece below to find out more about Georgeson's vision of embracing optimism and pragmatism, ensuring adventurers pursue their passions with confidence

Read the latest thought leadership from Cross Country

Read March feature here: Pioneering Fleet Insurance Through Collaboration and Innovation