Len Lubbe, CEO of LoyaltyPlus, explores gamification’s role in loyalty programs, enhancing engagement through tiered rewards, challenges, and surprise incentives. Strategic design, AI-driven personalisation, and evolving mechanics ensure sustained participation, fostering stronger customer relationships and long-term brand loyalty.
Not All Insurance is Created Equal! The founding partners of Cross Country Insurance Consultants realised this and set out to create an insurance product specifically for the 4×4 market.
