Growing brands podcast series - Marketing Session with Elliot Schwartz

In this insightful episode of our new 'Growing Brands' podcast series, we are joined by Elliot Schwartz, an industry veteran with decades of experience in insurance and marketing, share his knowledge on the true value of business strategy. Too often, businesses reduce strategy to a set of planning processes, missing its central purpose: consistent profitability. Elliot starts by breaking down what strategy truly means—creating a clear reason why customers choose your product or service over others—and how it’s about more than just planning; it’s about making smart, long-term decisions that align with customer needs and drive profit.

Elliot emphasises the importance of differentiation in today’s competitive market. Whether through unique products, superior customer service, or focusing on a specific class of customers, businesses need to clearly define how they stand out from the competition. Using his vast experience, including advising Renasa Insurance for over 20 years, Elliot explains how consistency in both strategy and marketing is key to long-term success. He shares how Renasa built a strong brand by remaining focused on a single market segment and consistently delivering value, despite limited resources.

Elliot’s advice for brokers and small businesses is to focus on doing one thing exceptionally well and to resist the temptation to constantly change their marketing strategies. Consistency over time, he argues, is the true driver of brand recognition and customer loyalty.

Whether you're in marketing, insurance, or running your own business, this episode is packed with practical, actionable advice on how to sharpen your strategy, connect with customers, and deliver sustained growth over time.